Reading notes
Alibarbar: turning a broad verdict into a research question
An answer to a small question should not be presented as a verdict on the whole brand.
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A question-led reader for three product brands.
Documentation
Alibarbar: five questions for a more useful brand file
A broad request to judge a brand mixes identity, appearance, performance and legal context. A narrower question makes the necessary source and its limits easier to name.
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Reading notes
Foger: turning a broad verdict into a research question
An answer to a small question should not be presented as a verdict on the whole brand.
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Documentation
Foger: five questions for a more useful brand file
A broad request to judge a brand mixes identity, appearance, performance and legal context. A narrower question makes the necessary source and its limits easier to name.
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Reading notes
Geek Bar: turning a broad verdict into a research question
An answer to a small question should not be presented as a verdict on the whole brand.
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Documentation
Geek Bar: five questions for a more useful brand file
A broad request to judge a brand mixes identity, appearance, performance and legal context. A narrower question makes the necessary source and its limits easier to name.
Read the record ↗